Вестник Витебского
государственного
технологического
университета

Abstract

In the context of the digital transformation of the economy of the Republic of Belarus, the effectiveness of the functioning of state information systems that ensure the interaction of the main participants in the labor market is of particular importance. Information Portal of the State Employment Service (gsz.gov.by) is a key element of the national labor market infrastructure designed to ensure effective matching of labor supply and demand. According to the Decree of the President of the Republic of Belarus dated of 18.01.2024. No. 27 «On ensuring employment of the population», all employers are required to post information about vacancies in the nationwide vacancy bank within five days, which makes the gsz.gov.by portal the central instrument of state regulation of the labor market.

However, the parallel operation of commercial platforms, which demonstrate higher popularity among users, calls into question the effectiveness of the state portal and requires a comprehensive scientific analysis of the causes of the current situation.

The purpose of the study is to develop a methodology for information and analytical monitoring of the functionality and effectiveness of the main online service providers in the labor market of the Republic of Belarus in order to increase the efficiency of the main participants in the online labor market landscape and identify opportunities for improving the competitiveness of the gsz.gov.by portal as a tool for implementing state employment policy.

As a result of the study, it was revealed that the portal of the State Employment Service does not fully meet modern requirements for digital platforms and is significantly inferior in some parameters to its commercial counterparts, which causes its technological lag and uncompetitiveness in comparison with commercial platforms. The main problems of the portal are technical failures, entry barriers for employers (mandatory electronic digital signature), lack of mobile applications, minimal functionality. Despite the identified problems, the portal has unique competitive advantages (official status, legislative support, and a comprehensive job database) that can ensure its market leadership. Recommendations have been developed for the modernization of the portal, the implementation of which will ensure its leading position in the labor market and will contribute to increasing the efficiency of employment and the development of the digital economy of the Republic of Belarus.

The online landscape of the labor market of the Republic of Belarus: the results of the comparative assessment of the main participants