vest_logo_eng.png

Vestnik of
Vitebsk State
Technological
University

ru gb

ISSN: 2306-1774 (Online)

ISSN: 2079-7958 (Print)

раб. тел.  +375 212 495338

 
 

 

Поиск по сайту

vakRB_sm.png

logo-eLibrary.jpg

DOAJ_logo.jpg

OAJI Vestnik of VSTU

plus2.png

kiberleninka_sm.png

readera.png

index_copernicus.jpg

Google_Scholar.png

issn_sm.jpg

 
 

Research of effectiveness of company’s assortment policy


УДК 658.81

Авторы


 

abstract


Strategic assortment management provides its compliance with market conditions. Tactical management is related to the choice of specific positions depending on the level of demand and economic indicators for each position. Mutually beneficial cooperation with the existing system of distribution channels can increase the effectiveness of tactical decisions on the formation of the production assortment of goods. The article explores ways to optimize the assortment of goods with short terms of sales. The article substantiates the use of combined ABC–analysis of purchased and returned to the industrial processing products with a view to optimize assortment policy of commercial and industrial organizations. Flexible pricing in retail chains for goods with expiring terms of sales will reduce the cost of implementation and the cost of processing these products.

Research of effectiveness of company’s assortment policy

keywords


Выходные данные


Прокофьева, Н.Л. Исследование эффективности ассортиментной политики предприятий/ Н.Л. Прокофьева, Р.В. Гаврилов // Вестник Витебского государственного технологического университета . ─ 2015. ─ № 28. ─ С. 214.